Writing Class 101 by Rick Kurtis
 Advertising II. Lesson 31
 Good day to you all. This week went by fast. How about for you? Today I want to touch on advertising. What works and what is a waste of money.
Many have said Facebook and author groups are a waste of time. Groups are all there for the same thing, to showcase their own book. It does make sense. Why would they want to buy your book when they are trying to sell their own book? Facebook is mostly friends and family, and they don’t want to see any advertising.

Writing Class 101 by Rick Kurtis
Lesson 30
Get your ducks in a row.
Welcome back. How much fun have you had? Send me a line and let me know. I have enjoyed every minute. Today, let’s recap, and get our ducks in a row, quack-quack.
Form an idea. Something that you are really passionate about. Learn everything you can in order to make your own decisions. Read or

Writing Class 101 by Rick Kurtis
 Copyrights and registered trademarks. Lesson 29
 It’s been a whole week, and I hope yours was as blessed as mine. A lot of you have asked if they can use places in their book without getting into trouble. I should’ve talked about this earlier in our lessons while many of you were writing your books. I have heard and read that you can use a town, or a place as far as geography, but shouldn’t use a place of business or anything with a trademark, or words to a song without permission.

Writing Class 101
 E-books and sales. Lesson 28
 Today starts a new week. I hope you had a good seven days. Today I want to touch on e-books and sales. If you have found, or gone through a publisher, remember, they don’t care about you. You have to care about you, and market everything yourself. I know this takes away a lot of time from writing your next book, and it frustrates you from your writing, but it’s all part of the game.

Writing Class 101 by Rick Kurtis
 Advertising. Lesson 27
 Another week has come and gone. This is my twenty-seventh post, and if you have missed any, they are all laid out in order for your viewing pleasure on my website. I hope your week was productive in everything you did.
Today I want to touch upon advertising. Everything costs, but you can do a lot for free to keep your book into their minds and pass it along through all of social media.

Writing Class 101 by Rick Kurtis
 What Do You Think? Lesson 26
 Did this week go by fast, or is it just me? I am glad to have you back. I recently joined LinkedIn to hopefully expand my audience. I did sign up four years ago as a Porter trying to find a different job, but all that gave me were 20,000 places of employment that I didn’t qualify for. When I began it was just a jobsite, whereas still true today. However, now that I have changed my profile to author, I received many friend connections from other authors and people in the fields of publishing, artists, editors, ghostwriters, film and video people, along with so many others.

Writing Class 101 by Rick Kurtis
 Lesson 25
Smashword’s plug.
Are you back again? Thank you for your time. I have really enjoyed sharing these classes with you, and hopefully you are at least getting something from them.
I have found it. Some of you may already know, but I finally took that self-formatting step. Smashwords.com placed an ad, so I thought I would see what it entailed. How much would I have to pay? Where would my book end up? What would be the benefits?

Writing Class 101 by Rick Kurtis
 Formatting your book. Lesson 24
 Welcome back. Did you enjoy the weather this week? I know I did. Let’s jump right into it. So you decided to publish your own book. Congratulations. You had your book edited, sent off for a copyright, bought your own ISBN and barcode, and had a professional cover made. Now you want the inside to look just as appealing in both a paperback book or on a tablet or phone.
These two layouts are completely different, and here’s why. A paperback book is paper. You turn the page and that’s what you see. You want all your words to sit inside the page, and not cut off with the trim, or buried in the center gutter, or inside margin. This becomes a problem when your book is thick, having a lot of pages.

Writing Class 101 by Rick Kurtis
 Helpful Sites. Lesson 23
 Welcome back to another lesson. I hope you had a wonderful week. Now that you have started with marketing, you have probably searched the web for sites that will feed you important information. Kind of like how you found me. I’m still finding new sites every day after five years. If they offer you a one month free, but want a credit card, scratch them off your list, unless you are wealthy.

Writing Class 101 by Rick Kurtis
 Marketing, Food for Thought. Lesson 22
 Welcome back for another lesson. I’m so glad you have returned. I hope your week proved to be as nice as the weather. Here is something I have found out about marketing.
Just to let you know, the modern children are different than when I grew up. At the age of seven, my class was reading Dick and Jane, See Spot Run. I wasn’t at the top of my class, but I soon learned. By seventh grade, we read Huckleberry Finn, and Oliver Twist. In high school, It was West Side Story, The Great Gatsby, and Moby Dick, or other great classics from centuries ago.